CampusSuite’s School Communication Guide stated, “As modern communications channels expand and evolve, it’s important that a school’s communications plan keep up with the ever-changing landscape.” Schools are under increasing scrutiny to be fiscally responsible with public funding, and all institutions need to make the most of the precious resources allotted for communication budgets. Reaching the entire school community in today’s digital, mobile world requires a certain mindset and the tools to connect in the way that audiences prefer. Staff, students, parents, and other key stakeholders need to get the information, and schools are at the center of this critical connection. Websites, school notification systems, mobile apps, and social media form the foundation of the connection.